NECCR
-
Scope of work: Brand Positioning & Messaging | Website Strategy & Redesign | Creative Studio | Content Strategy | Digital Experience | Go-to-Market Messaging | PR & Social Media
- Location: Fall River, MA, USA
- www.neccr.com
Scope of Work
Transforming 30 Years of Clinical Research Excellence into a Powerful Digital Presence
With more than 30 years of clinical research experience, NECCR had built a strong reputation for delivering high-quality clinical trials across multiple therapeutic areas.
As the organization expanded its capabilities through Prima CARE and Bioskills of the Northeast—including a new Phase I research facility—its digital presence needed to reflect the scale, sophistication, and competitive advantages of its evolving business.
The challenge was to transform an outdated website into a compelling business development platform that clearly communicates NECCR’s capabilities, differentiates its integrated research model, and inspires confidence among pharmaceutical sponsors, CROs, and industry partners.
We transformed decades of clinical expertise into a modern, differentiated digital experience designed to attract and engage research partners.
Brand Positioning & Messaging
Refined NECCR’s market narrative to highlight its unique combination of clinical expertise, extensive patient access, research infrastructure, and operational agility.
Branding, Website Strategy & Development
Reimagined NECCR’s website with a modern visual identity, intuitive navigation, compelling storytelling, and clear calls to action tailored to pharmaceutical sponsors and CROs.
Service Positioning & Content Development
Developed targeted content showcasing Phase I–IV trials, therapeutic specialties, medical device research, biospecimen procurement, and specialized research facilities.
Phase I Expansion & Go-to-Market Messaging
Created messaging and digital content to introduce NECCR’s expanded Phase I capabilities and strategic collaboration with Prima CARE and Bioskills of the Northeast.
Creative Direction & Digital Experience
Established a cohesive visual presentation using facility imagery, research capabilities, investigator profiles, and credibility-building content to reinforce NECCR’s leadership and expertise.
From Established Research Provider to a More Differentiated Industry Presence
Blocsinc helped NECCR establish a stronger digital foundation that reflects its expanded capabilities and supports its business development ambitions.
Elevated Brand Credibility: A modern, professional digital presence that reflects NECCR’s experience, scale, and clinical research expertise.
Stronger Competitive Differentiation: Clear positioning around its integrated healthcare network, extensive patient population, and efficient research operations.
Expanded Market Visibility: Dedicated content highlighting Phase I research and broader capabilities for pharmaceutical and biotechnology partners.
Improved Customer Experience: Streamlined navigation and audience-focused content that make it easier for sponsors and CROs to evaluate NECCR as a research partner.
Greater Business Development Readiness: A cohesive digital platform designed to generate inquiries, support partnership discussions, and communicate NECCR’s evolving capabilities.
The result: A revitalized digital presence that positions NECCR for its next chapter of growth—connecting its proven research legacy with an expanded vision for clinical innovation.
