Strategy, Positioning & Leadership

Senior marketing direction built around your product, stage, and market, not a generic playbook.

Marketing Strategy ​

How we set priorities
We work with your leadership to choose the few initiatives that move pipeline and revenue, and stop the rest from draining the team.

Fractional Marketing Leadership / CMO

How we lead alongside you
Embedded senior marketing leadership that aligns product and go-to-market, makes the hard calls, and keeps execution on track.

Brand Positioning & Messaging

How we find your story
We dig into what makes you different and turn it into a position your customers, partners, investors, and team can all use.

What we deliver

The plans, messaging, and leadership outputs you can use after we engage, not a generic playbook.

01
A prioritized growth roadmap

Know where marketing should focus and what happens next.

  • Clarity on priority markets and audiences
  • Focused marketing and channel choices
  • A prioritised roadmap your team can execute
02
A written market position

A clearer reason for buyers to understand, trust, and choose you.

  • A clearly defined market position
  • Sharper differentiation and value proposition
  • A competitive narrative grounded in your strengths
03
A messaging system

One story every audience and team can repeat.

  • A clear company and product narrative
  • Audience-specific messages
  • Proof points that strengthen credibility
04
Ongoing leadership cadence

Momentum without hiring a full-time senior marketer yet.

  • Clear priorities and decision support
  • Stronger alignment across leadership, marketing, product, and sales
  • Ongoing guidance and oversight of priority initiatives

Process

Step 01
Understand

We develop a clear view of your business goals, market context, audiences, current positioning, existing marketing, and leadership priorities.

Step 02
Define

We establish the marketing strategy, differentiated market position, messaging direction, and priorities required to support growth.

Step 03
Build & Activate

We translate the direction into an actionable roadmap, align the relevant teams, and guide or lead priority marketing initiatives.

Step 04
Measure & Evolve

We provide ongoing senior marketing oversight, review progress and market signals, and refine priorities as the business evolves.

AI-powered technology
Research Platform
Rayyan
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Challenge:
As the platform expanded its AI capabilities and enterprise offerings, its marketing needed to evolve—simplifying complex offerings and supporting institutional sales, product adoption, and revenue growth.
What we did:
Provided B2B marketing strategy and embedded product marketing leadership, aligning positioning, product launches, packaging, and sales enablement with growth objectives.
Impact:
Established a stronger commercial marketing foundation, supporting the evolution from a widely adopted research tool into a differentiated, enterprise-ready AI platform.
HealthTech
Precision medicine
AI
Medzown
Challenge:
Health tech company combines AI-powered analytics, scientific expertise, and dedicated support to help people with complex diagnoses explore clinical trials. It needed a cohesive brand and marketing strategy to communicate its value to health plans, physicians, and individuals, and turn awareness into participation.
What we did:
Provided fractional CMO leadership, connecting marketing strategy and execution across positioning, member campaigns, digital experiences, and partner communications.
Impact:
Built an integrated marketing foundation for scalable growth; and enhanced member engagement, health plan partnerships, and ongoing execution with customized campaigns, automated workflows, and audience-specific sales materials.
Enterprise IT automation
AI
Orchestration
Orchestral AI
Challenge:
Sophisticated automation and orchestration capabilities needed a clearer business narrative that resonated with CIOs, IT leaders, and enterprise decision-makers.
What we did:
Developed brand positioning, value propositions, and product messaging, communicating capabilities through customer-centric messaging;
Impact:
Strengthened differentiation beyond traditional automation tools and made the platform’s business value clearer to enterprise buyers.